"all travel suppliers need to post their own customer feedback data on their own sites. TripAdvisor is giving guests what they're not getting from suppliers directly..."

"Seems to me that traditional GDS companies are in denial about the new market realities. They won't be dead tomorrow, but there's too much financial upside for them not to get disintermediated by newer, cheaper technology in the forseeable future."

"Given the pace of technology and behavior change, will hotel suppliers really be able to keep up with the OTAs, trip advisor and search engines that seem to be much more nimble?"

"Clearly disruptive technologies will challenge many travel organizations. Relevancy is not enough."

"Key insight is understanding how search behavior is different in a mobile context. Alot more change in web content design is needed to get ready for the mobile era."

"while Google clearly shows that consumer behavior had changed, human psychology has not. Previous purchase psychology is not irrelevant, it's just that the environment in which it takes place has changed. Let's not throw out the baby with the bath water..."

"Given how difficult the market has been for the past two years, it will be interesting to hear how well prepared chain hotel executives are to adapt to the new market environment."

"It will be very interesting to see whether OTA sites become integrated with guest review sites like TripAdvisor in the future..."